Our Manufacturers

Welcome to Sunrise Marine Alabama

The Gulf Coast Leader in New and Used Boats, Service and Parts

Sunrise Marine Alabama is the go to for all of your boating needs! We proudly offer the following brands at our Alabama location; Chaparral, Robalo, Cape Horn, and Carolina Skiff, and Yamaha Outboards. For over 15 years, Sunrise Marine has been THE place to go for new and used boat sales, service and parts in the Florida Panhandle. We are continuing that tradition at our Daphne store. The same great selection, pricing, and most of all-UNSURPASSED customer service, that made Destin Sunrise Marine one of the top rated Marine Dealerships in the country, is now serving the Mobile, Alabama marketplace. We have a large selection of bay boats, fishing boats, center consoles, cruisers, deck boats, bowriders, runabouts, and more!

Why are we so successful? We are all about research, education, and boat comparisons at Sunrise Marine. There are a lot of boats out there that look, and are priced very similarly. They are not at all the same! We do this for a living, and therefore do the research. We compare and scrutinize every boat on the market. We know boats, and we know which boats are best for fresh or saltwater. Which boats are best for an active family, hardcore or novice fisherman, or the person who just wants to relax. Come see us for the most accurate information and the easiest buying process. We want you to have the boat you REALLY want. One that is designed for the conditions it will be used in, and the person buying it.

Research the others, and when you’re ready, come see us. You will always get the best deal, best information, and best service after the sale. We are Sunrise Marine.

*Financing Available* 

Boat repair and maintenance is also available at our Daphne, AL store. We repair Yamaha, Volvo, Mercruiser, and most other engine manufacturers. Need your boat detailed? We’ve got  you covered. We can get the chalky paint to shine again. Let us spend some time on your boat while you spend time with your friends and family.


New and Used Boat Sales

Visit our sales and inventory page to search new boats and outboard motors for sale near Pensacola, Milton, Pace, Mobile, Daphne, Gulf Shores, Orange Beach, Perdido Key, and Montgomery.


Like us on Facebook (Sunrise Marine of Alabama) and see daily updates on weekly specials, customer photos, and even our staff enjoying all that life on the water has to offer.

Boat Videos

Watch our YouTube boating videos with “how to” information and boat reviews.

Recent News from our Alabama Boating Blog:

Chaparral 223 VRX Vortex Jet Boat – Reviewed by Boattest.com

Boattest.com rated a handful of jet boats and of course one of them was the Chaparral 223 VRX! Chaparral’s 223 VRX combines Chaparral DNA with twin waterjets and luxury appointments to create a watersports boat that our test captain found “not only comfortable, but a heck of a lot of fun to drive.” Power comes from twin Rotax 1.5L 4-TEC jets, rated at 150, 200 or 250 hp. Our test boat had the 200s, which produced 52.9 mph at WOT, with brisk acceleration and solid handling. It’s at low speed traditional waterjet boats were often difficult to maneuver, but Chaparral… Read More

Chaparral Boats awarded NMMA CSI Award for the 10th Consecutive Year!

WE ARE PROUD TO BE CHAPARRAL AND ROBALO’S LARGEST DEALER! Miami, Florida – For the 10th Consecutive year, Chaparral Boats was awarded the NMMA CSI Award for customer satisfaction. Chaparral received the award in every product line of boats including: bowriders, deck boats, cuddy and express cruisers, jet boats, and fiberglass outboards.  The awards were presented at the Miami Boat Show Industry Breakfast earlier today. On hand to receive the award was Buck Pegg, Executive Vice President and Founder, and the executive management team of Senior Vice President’s Ann Baldree and Bill Pegg.  “Winning this award is a direct result… Read More

Your Chaparral Warranty

What exactly is the chaparral Warranty? This Premier Limited Component Warranty provides comprehensive engine and accessory package protection for your new Chaparral watercraft. This warranty enables you to enjoy your time on the water knowing you are covered against costly repairs for years to come. Chaparral protects you against the failure of your boat’s major mechanical engine parts for a total period of 5 years. The Premier Limited Warranty even covers you against non-defective engine breakdowns such as engine sensor failures, scored pistons, detonation and lots more. Peace of mind! Chaparral also protects major accessories throughout your vessel for a… Read More

Great video shoot with Coastal Conservation Association (CCA)

Great day shooting for CCAflorida.org’s upcoming events, and mission. This is such an awesome organization with the goal of protecting our marine resources. If you love the water, please check out the CCA chapter in your area. http://www.ccaalabama.org/

Marine Technician Needed ASAP! Destin Sunrise Marine is hiring!

Good morning! Sunrise Marine in Destin is looking to add another Marine Technician to our Service Department. Our Service Department is slammed year-round so we need to add on. Experience required. Please give Wayne a call in our Service Department. We offer great benefits! Call us today! 850-243-0414

Our Promise To You

Time and time again, customers return to us for a variety of reasons. We are a large scale boat dealer able to offer a wide selection of new or quality pre owned boats, competitive finance options and speedy service. We have a lot to offer but are still small enough to dedicate personalized one on one time to each customer. We make sure that every customer is completely satisfied, every time they visit us.