Our Manufacturers

Welcome to Sunrise Marine Alabama

The Gulf Coast Leader in New and Used Boats, Service and Parts

Sunrise Marine Alabama is the go to for all of your boating needs! We proudly offer the following brands at our Alabama location; Chaparral, Robalo, Cape Horn, and Carolina Skiff, and Yamaha Outboards. For over 15 years, Sunrise Marine has been THE place to go for new and used boat sales, service and parts in the Florida Panhandle. We are continuing that tradition at our Daphne store. The same great selection, pricing, and most of all-UNSURPASSED customer service, that made Destin Sunrise Marine one of the top rated Marine Dealerships in the country, is now serving the Mobile, Alabama marketplace. We have a large selection of bay boats, fishing boats, center consoles, cruisers, deck boats, bowriders, runabouts, and more!

Why are we so successful? We are all about research, education, and boat comparisons at Sunrise Marine. There are a lot of boats out there that look, and are priced very similarly. They are not at all the same! We do this for a living, and therefore do the research. We compare and scrutinize every boat on the market. We know boats, and we know which boats are best for fresh or saltwater. Which boats are best for an active family, hardcore or novice fisherman, or the person who just wants to relax. Come see us for the most accurate information and the easiest buying process. We want you to have the boat you REALLY want. One that is designed for the conditions it will be used in, and the person buying it.

Research the others, and when you’re ready, come see us. You will always get the best deal, best information, and best service after the sale. We are Sunrise Marine.

*Financing Available* 

Boat repair and maintenance is also available at our Daphne, AL store. We repair Yamaha, Suzuki, Volvo, Mercruiser, and most other engine manufacturers. Need your boat detailed? We’ve got  you covered. We can get the chalky paint to shine again. Let us spend some time on your boat while you spend time with your friends and family.


New and Used Boat Sales

Visit our sales and inventory page to search new boats and outboard motors for sale near Pensacola, Milton, Pace, Mobile, Daphne, Gulf Shores, Orange Beach, Perdido Key, and Montgomery.


Like us on Facebook (Sunrise Marine of Alabama) and see daily updates on weekly specials, customer photos, and even our staff enjoying all that life on the water has to offer.

Boat Videos

Watch our YouTube boating videos with “how to” information and boat reviews.

Recent News from our Alabama Boating Blog:

What do I need to look for when buying a used boat?

Here at Sunrise Marine Alabama and our sister store Sunrise Marine in Destin, FL, we sell approximately 400 boats a year. The reason we sell so many boats is our business philosophy. Low overhead, the best brands, and the no hassle best pricing. We are not located on the water, or in the center of a busy city. When you sell that many boats, you get a lot of used boats in on trade. We have been in this business for a long long time, and have truly seen it all. In this video, Micheal Stevenson, New & Used Boat… Read More

We are Adding to our New & Used Boat Sales Department!

Sunrise Marine Alabama, in Daphne, is adding to our sales team! We are growing in leaps and bounds and need someone who is ambitious, self motivated, confident, and a good multi-tasker. PLEASE APPLY ONLY IF YOU HAVE BOAT SALES AND BOATING EXPERIENCE. Other prerequisites of the job are good oral and written communication, computer and negotiation skills. General boat knowledge is required, i.e. drive, operate equipment, trailering, launching, boat safety, and upkeep. We proudly sell Cape Horn, Chaparral Boats, Robalo Boats, Sweetwater Pontoon Boats, World Cat, Glacier Bay, and Carolina Skiff. We are the authority on fishing and leisure boats!… Read More

Guess what’s coming to Sunrise Marine Alabama? Contender Boats!

Sunrise Marine Alabama, just east of Mobile in Daphne, AL is getting Contender Boats! Contender is known as one of the finest and toughest fishing boats in the world. “In just 25 short years, Contender has redefined all that a sportfishing boat can be,” Contenderoffshore.com. Contender Boats are proven tournament winners and the first choice of thousands of avid fishermen. We are proud to welcome Contender to our family.  Sunrise Marine Destin and Sunrise Marine Alabama currently showcase the top brands in the industry. Chaparral, Robalo, Cape Horn, World Cat, Glacier Bay, and Bennington luxury pontoon boats (Destin). Come see… Read More

Do you need your boat serviced?

At Sunrise Marine Alabama, we have a complete service and detailing department. This is the time of year when it is virtually impossible to get your boat into service, and get it out in less than 3 weeks. Everyone waits until the last minute, it’s our nature. At Sunrise Marine, we want to help. Are we busy in our service department? You bet we are, but we want you to give us a call anyway. Things change on a daily basis in the boat business. 9 times out of 10 we can fit you in and get you back on… Read More

What is the Vortex Challenge?

WHAT IN THE WORLD IS THE VORTEX CHALLENGE? Chaparral Boats created the Vortex Challenge for one simple reason: So you could sort fact from fiction when it comes to buying a jet boat. We’re taking a straight talk approach. You don’t need any spin. Jet boats are not created equal. Not even close. There are major differences in seat design, cornering, reverse, top-speed, handling and maintenance. An informed decision is a wise decision. Do your homework. Ask questions. Use common sense. Judge for yourself. View Vortex Challenge Videos

Our Promise To You

Time and time again, customers return to us for a variety of reasons. We are a large scale boat dealer able to offer a wide selection of new or quality pre owned boats, competitive finance options and speedy service. We have a lot to offer but are still small enough to dedicate personalized one on one time to each customer. We make sure that every customer is completely satisfied, every time they visit us.